Reign FC Extend Partnership with Microsoft


SEATTLE – Seattle Reign FC announced today a renewed partnership with Microsoft through the 2018 National Women’s Soccer League (NWSL) season. Microsoft will once again serve as the Presenting Partner of Reign FC.

“Our partnership with Microsoft represents more than a just logo on the kit front,” said Reign FC vice president of partnerships Kaylynn Kelley. “It’s an alignment of values and the belief that Microsoft technologies can empower our organization towards better results on the pitch and a deeper connection with our community.”

As part of this partnership, Reign FC will exclusively use Microsoft products and services to help coaches and players analyze their performances and make decisions using data driven insights.

“We are excited to extend our partnership with the Reign, where we will continue to explore how technology can impact the game of soccer,” said general manager of Microsoft Brand Studio Jeff Hansen. “The Reign will use Microsoft technology to support the team on and off the field. With centralized data and real-time predictive analytics, they will ultimately be able to maximize readiness, prevent injury and gain on-field advantage.”

“From a custom .NET ticketing application running on Azure, to match analysis videos distributed to players via OneDrive and core business applications running on Surface devices, products and services from Microsoft are essential to our success,” said Kelley.

By partnering with Microsoft, Reign FC looks to not only improve on and off the field, but we hope to work together to improve the community as well, by teaming up to encourage kids to learn how to code.

“Microsoft is proud to partner with the Reign FC who shares our values and commitment for inclusion,” said Hansen. “We are thrilled to work with the Reign to inspire girls in the local community.”

Seattle will open their 2017 NWSL regular season on Saturday, April 15th at Memorial Stadium when they host Sky Blue FC. Single match tickets are now available. To purchase tickets, visit or call the Reign FC ticket office at (855) REIGN-FC.


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